UPDATED: Handcrafted Jewellery in Scotland

Today see’s the launch of RhonaPetrie.co.uk a wordpress based e-commerce website. The website has been built around the WooCommerce templating system and is designed to work across all browsers and device types through use of responsive web design.
The website has been designed to be as clean and elegant as possible, whilst fitting in with a recent brand design update. The colours around the website are chosen to reflect the high quality nature of Rhona’s jewellery. To complement this we’ve also used a brightly coloured background for product images, which draws the users attention and showcases the product itself.

Rhona Petrie is a jeweller and artist based in the East Lothian, near Edinburgh. Primarily working with Sterling Silver, Rhona is well known for her intricate jewellery designs and fantastic textured finished (such as this lovely silver brooch).

Rosslyn Chapel Motif Silver Brooch by Rhona Petrie

Get 10% Off – Now!!!

To celebrate the launch of RhonaPetrie.co.uk you can get 10% off everything on the website between May 10th and June 8th 2012.

To get 10% off simply enter the discount code “launch” at check out!

How to find the perfect gift

Whether you are looking to find the perfect birthday gift, Christmas present or anniversary gift, finding the perfect jewellery gift is simple on RhonaPetrie.co.uk.

<h4>Select a product from the homepage

Select Jewellery (or a category) from the top menu.

Use the “Price Filter” to refine the category.

Select an amazing piece of handcrafted jewellery.

If options are available, take your choice.

Add to Cart & Proceed to Checkout.

Don’t forget to use the discount code above.

From a Search Engine Optimisation view point the website contains Rhona’s Blog which will be updated on a regular basis, new jewellery products will be added on a regular basis, all product pages use “rich product formating” (for rich snippets), several social interaction points and product cross-selling (interlinking).

In addition to the above the website uses the All in One SEO Plugin and the Google XML Sitemaps plugin. The website also includes a twitter stream and will also shortly be integrated with Rhona’s Facebook Page. Finally, the website uses Google Analytics, is registered with GWT and BWT, as well as with Google Merchant Centre.

You can also follow Rhona on twitter @RhonaPetrie

Update: 14/5

Buy Handcrafted Jewellery on Facebook

We’ve now launched a section within Rhona’s Facebook Page which allows users to view the online store via facebook. You can view products, select options, add to cart, and go to check out. You are then transferred securely to the web store for checkout via paypal.

We’d be interested to know what you think of this addition in terms of how user friendly it is, how easy it is to find a product and whether you would actually buy through this kind of system. Also if you’ve any marketing thoughts based on this facebook app let us know.

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