July 2010 Search Engine Statistics – Love the Bing

Well earlier this week (13th July 2010) ComScore released it’s June 2010 search engine statistics. ComScore release these figures once a month, they use an ever changing formula to create more and more accurate results. The statistics are in essence related to the number of searches conducted by each search engine. So what did the results say?
Well as expected, Google top the chart – with 62.6% of the current market share, a loss of 1.1% from May 2010. Google was then followed by Yahoo! (18.9% up 0.6% from May). In third place was Bing (formerly MSN) with a growth of 0.6% taking Bing to an ever growing market share of 12.7%. In fourth remains ASK search network, at 3.6% and with no change from the previous month. Finally, in fifth is AOL who suffered a loss of 0.1% taking them to just 2.2% of the search market.

So what does this all mean?

Well clearly it means that the search market is changing, no longer is MSN (now bing) the stick in the mud that wouldn’t change. But the important thing of note here is that Bing continues to grow, and with Bing taking over the search functionality of Yahoo! later this year, Bing (using todays figures) would have a market share of 31.6% – a truly staggering thought and something that I believe means now is the time to take note of Bing (and not to wait several months) for SEO’s. So with this in mind, it is now time to Love the Bing.

But it isn’t just SEO’s that need to take note it is other search engines, and this is something Google are already doing (almost in fear it feels). With lasts months role out of background images, Google made a move to be “more like” Bing – but after much uproar in the first few seconds of being live, Google decided unlike Bing having a default image wasn’t a good idea and it is now optional.

The one thing the results do not show is that the world is showing an exponential growth of mobile search. With the advent and influence of the iPhone, Blackberry and Android’s of the world this isn’t going to slow down any time soon and is a huge target market. However, without specific results we can only presume that search is in the same proportions – though I know at least in the UK blackberry (and anyone on the Three mobile network) searches are defaulted to Yahoo!, android in 90% of cases I believe are pointed at Google (the creators) … as for apple I also see these guys using Google … So sorry bing but you need to get up and make some deals – message here is if your mobile focused target Google mobile and Yahoo mobile.

See the official ComScore standings here.

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