Monday Motivation #4 – Change Your Perspective on Success

Success, it’s one of those odd words that should mean something different to every person – but 21st century life often means that for many success is the same thing. That success tends to come in the form of a promotion at work, a pay rise, paying the bills, buying a new car or tv … and whilst they could all be considered generally a…

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Common Landing Page Mistakes Which Can Harm your SEO

A landing page is created in order to accomplish certain marketing or sales campaign. Landing pages are often the target of your link building (and SEO) or PPC campaigns, this means that optimizing for conversions is very important. But have you wondered if your landing page is not being properly optimized for the search engines? Despite having a landing page that is complete in all senses,…

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5 Easy Steps to Create an Effective Social Media Strategy

We all know we need one but how do you start a Social Media Strategy? Here’s 5 easy steps to help you hit the ground running… 1.  Set Goals & Objectives Be clear about what you want to achieve, why, when and how. Make your goals S.M.A.R.T (specific, measurable, attainable, relevant, time-bound).  Your goals should be aligned with your overall marketing strategy and working towards…

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It’s You Who Shapes The Content – You Decide The Story

You will have heard the phrase “don’t judge a book by it’s cover”, if you take it literally, it means that it’d whats inside that counts. ACTION: You see the man in the featured photograph (above), who do you think he is, what is his job and what is his history – make a quick note. But think about it a little more and you…

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Motivation Monday – Morning Routine…

Last February I wrote an article over on Medium (a great blogging/authoring platform) about my morning routine. At the time I wrote the article I’d been back working for myself, full time, for a couple of months and was settling into the swing of things. A year on, I bumped into the article via a link on someones website and it got me thinking about…

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5 Simple Tips for Enhancing Your Social Media

Using social media for your business is all well and good, but are you creating the customer engagement you’re aiming for? If the answer is no, then have a look at these five tips to improve your social media usage, and ensure that your social media is appealing to your audience. 1. Use Images to speak to your audience You’ve all heard the phrase “a…

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Top 5 SEO Friendly WordPress Themes for 2016

Searching for the “ultimate wordpress theme” on Google results in millions of hits. Searching for “the best wordpress themes” results in pretty much the same number of sites. It’s time to narrow the field down, and being an SEO blog, we want to give you the heads up on 10 of the best SEO friendly wordpress themes – all of which you can buy from…

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Motivation Monday #2 – Not Letting Them Beat You

Have you ever felt like the whole world was against you, or even just someone else – felt like they were standing in your way? felt like they were trying to grind you down to make you disappear? It’s a common enough story. There are many reasons for it, from simple business competition to the odd internal politics of the workplace, to personal life challenges…

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