BBC Homepage Redesign – It’s Night and Day!

One of the things I love about my job, both as a marketer and designer, is that I get sent little sneak previews of websites being made. One which I’ve kept my eye on recently has been the BBC homepage makeover, they are moving from what can only be described as dull and boring to a bright, lively and interactive website. The new homepage is…

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Freshness of Content = “Panda” to Google

On November 3rd (2011), Google announced the official roll out of it’s latest search update. Some have dubbed it Google Panda 2.5, others Caffeine 2.0 – my view is more towards the later, and here is why. In a blog post announcing this update, on the Official Google Blog, there is a lot of talk about fresh content, news stories and prominence which micro blogging for news has. This…

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Client WLTM business. Must be good at what you do, … and, er, be able to spell

Have you ever signed up to one of those online dating sites? It took me a couple of hours one wet Sunday afternoon to complete the profile, and in the time it took me to run to the loo, the site searched for my closest matches. Much to my disappointment, it found only one – one match in the entire world – and he lived in a different…

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Creating an Awesome Site Navigation

In the world of the web the navigation of a website is paramount to getting users to where they want and ultimately where you want them to be. Navigation is an essential tool in the arsenal of a Website Designer and Internet Marketer. Navigation is like a map, it directs people to pages of importance that you think they should see, for example a product…

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Maigmike Securities – A High Profile Solution

Today see’s the launch of a new brand to the Security industry, Maigmike Securities Limited. Based in Manchester the firm offer Tailored High-Profile Security Solutions for businesses and individuals needing high profile security solutions. Both the branding and the website have been designed and implemented by Andy Kinsey Designs. The brand has been designed to be simple, elegant and yet bold. The colours of the…

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Three Ways to Boost Seasonal Sales via Google Places

As you may suspect during the run up to and during the holiday season website traffic (across the board) increases fairly dramatically. This again as you may guess is down to people looking for and buying gifts. But one question I am always faced with is how best to leverage this extra traffic, both at say Christmas and during other holidays such as Easter. With this…

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Why You Should Create Content Worth Sharing

Even if your online marketing efforts aren’t focused on social media you should still write any online content you produce with social media in mind. When people share online content such as web pages, blogs or articles through social media channels this can increase brand awareness and website traffic. Better yet, as long as your content remains online, more and more people can read and…

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The end is nigh for Yellow Pages and Thomson Local

Many of my recent discussions have been about SEO Local Search. This in turn lead to my recent post about best practices when setting up Google Places for your business. But one of the more contentious and rapidly more talked about factors in local search is our lovely friends at the Yellow Pages and Thomson Local.Dont forget we’ve spoken about yell.com before. Now before we begin, let me…

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