Blogging for Business 101 – All You Need to Know

Blogging in a fundamental part of many an online business success. Its the crux to many marketing techniques, its fresh content, unique content, its quality content and ultimately it can be evergreen shareable content. The content below is directly from one of our friends, Social Media Makes Sense who offer all kinds of Social Media Training and Management – plus lots more besides. A big…

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Why say no to the madness of content migration

Why content migration sucks A policy of content migration is to ignore the issue of content on your website and that is to ignore user needs. It is the content and functionality that caters to those needs, not the design. You may able to bump conversion rates slightly with design improvements alone. You might even be able to improve usability to some extent. But it…

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How Easy is Content Analysis & Optimisation?

Content Analysis and subsequent Content Optimisation is a key part of any holistic approach to SEO, or indeed website rebuild. However, recently I came to thinking about how I could explain the idea in a much simpler way, without the jargon or need for a whiteboard – let me be clear this article isn’t a step by step process of how to do content analysis…

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Motivation Monday #7 – We Make Mistakes

So here’s a question, do any successful entrepreneurs get to success without making mistakes? If you think they do then, sorry, you’re wrong. Mistakes are an inevitable part of human life, we all make them – pretty much everyday. Mistakes are important, not because of issues they may cause or outcomes they may have, but because mistakes can be learned from. Mistakes are what shape…

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Sumo Me – The Digital Marketing Swiss Army Knife (For Free)

SumoMe is a Swiss Army Knife for Digital Marketing, whether you are looking to build your email newsletter list, add social sharing buttons, add google analytics or test smart bars (like the one at the very top of this page) – SumoMe has it all, and it’s all built to be tested in a scientific way, so you can build test and repeat – ensuring…

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Keywords or Topics? Which of the Two Should Online Marketing Agencies Focus On?

It’s been over two years since Google’s Hummingbird algorithm update forced SEO professionals to break their old search habits and in the time that has passed, the discussions which have percolated since then have been reaching a fever pitch; should we SEO professionals be focusing on the old school keyword targeted approach to search engine optimisation that is so deeply rooted in our minds –or…

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How to Create Awesome Infographics

Infographics have been widely used for various media, both in the electronic or paper-based media. By electronic means, infographics besides being used in websites can now be accessed through social media applications such as Pinterest, Instagram, Facebook, Twitter and many more. On the other hand, paper-based media also utilizes this innovation for magazines, posters, flyers, and brochures to name a few. But what are infographics?…

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5 Reasons We Now Use Live Chat on SEOAndy

Live Chat interfaces are boring, they don’t always work well and even if they do you normally get a scripted response – followed by e-mail our support team. It’s due to my own experiences that I had never really considered using a Live Chat system here on SEOAndy. That was until our latest revamp – a revamp that means we’ll be creating new, more relevant…

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