Is there SEO Value in Longtail Keyphrases?

Longtail Keywords / Keyphrases are groups of words or a phrase which are targeted for ranking. I am often asked whether there is real value in targeting such keyphrases or whether there is more valuable ranking potential in keyword targeting alone. The below infographic shows that there is room in the SEO Market for both keyword ranking and keyphrase ranking in search. SEO Inforgraphic descovered at Business2Community –…

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Is Your Facebook Marketing Strategy Making an Impact?

Well, is it? Sheer strength in numbers alone has many businesses looking at Facebook as their potential ticket to social media marketing stardom. You can’t blame them, really. I mean with more than a billion users connected, it would be downright silly to not at least consider how this popular social channel can help your efforts. Facebook offers the opportunity to connect with a huge…

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What’s the latest changes in Online Marketing Trends

Since the inception of the internet, the online marketing is a vital element of the online population. Particularly, the business community is using the power of the online marketing for their products. But the trends of the online marketing changes in every year. So the year of 2013, is no exception in this regard. Actually, the online marketing is changing its strategy due to ever…

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The Secret Dangers and Advantages of Using Broad Match in Google AdWords

When I first came into the US AdWords market, I was quite surprised by how broad match was used by so many AdWords advertisers. The differences in managing AdWords in a small country like Denmark and managing campaigns in the US, were indeed many. One difference stuck out the most though. Broad match couldn’t be applied to most accounts. The CTR that keywords in broad…

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The 5 Most Important Aspects to Consider Before Adding a Negative Keyword to Your AdWords Campaign

Negative keywords are very widely used by most intermediate AdWords advertisers. However, just using negative keywords and then using negative keywords optimally are two different things all together. Many advertisers don’t go further than adding a minor amount of negative keywords to their campaign. This usually happens in the creation phase or intermittently, when optimizing AdWords campaigns. However, there are several aspects that are important…

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Basic SEO Tactics for Your Business in 2013

Many business owners are aware of SEO. SEO allows a person to attract attention to a particular website, and such a tactic brings many benefits. However, it is necessary to change and adapt; the year 2013 brings many strategies. 1. Allow Customers to Leave Product Reviews  Some business owners believe that it is not a good idea to allow customers to provide product feedback. These…

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7 SEO Mistakes of a Typical E-Commerce Website

Very often the owners of online stores think it can insert in your e-commerce hundreds if not thousands of products to increase access from search engines, only to discover that it does not work right! The problem is that optimize an e-commerce search engines is not as simple as optimizing a blog or a corporate website with a few pages, since most of the time…

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