10 Million Reasons To Love Yoast SEO for WordPress

Yoast SEO is the number one SEO plugin I recommend for 99% of WordPress websites. Simple and easy to use it’s clear to see why so many people really love the plugin, even us digital marketing folk. So a few moments ago on the Yoast Facebook page I saw the news that they had just passed 10 Million downloads for this wordpress seo plugin! This…

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Building Your Blog’s Community With Comments

So you’ve got a blog or a site and it’s full of great content relevant to a particular demographic. Let’s say it’s a fashion blog. What differentiates one fashion blog from another? Great photography, original stories – you’ve got all that, but the Web is like a giant forest in which interesting content mushrooms all the time. How do you keep your readers loyal in…

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5 Important SEO Presentations from BrightonSEO 2014

So last week I was fortunate enough to travel to Brighton (UK) to attend one of the best SEO Conferences I know of, BrightonSEO. I attended more presentations and took part in more discussions with industry experts than I even recall. However, today I want to share with you 5 of the most important presentations from BrightonSEO 2014 from SEO experts. Over the next few…

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The Easy Way To Double Your Pinterest Followers – 5 Mins A Day

25 Million users… 47% of US online shoppers have made purchases based on what they’ve seen on Pinterest. The figures are exciting and with Pinterest predicting at least 20% growth in the coming year, is this really something to miss out on for your online store? Below is an awesome infographic that will help you make the most of your existence on Pinterest and then…

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Digital Storytelling – Making Your Brand & Products Come To Life

Storytelling is something I touched on last week as a way to sell your products online, I was inspired to write about it after reading a few blogs which discussed how actually we are all quite bored of corporate buzzwords and the sameold manufacturer product descriptions. A few days later I was listening to the Content Matters podcast, the latest episode is with a great…

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Key Statistics The Every Website Owner Should Know

Today, in London, there is a conference taking place called Catalyst #EUCatalyst – the conference is aimed at growing multi-channel platforms such that it becomes part of every online business that sells products. Multi-Channel is the selling of products across multiple platforms, such as Amazon eBay Play.com Alibaba etc etc – ideally fed from one central location. At RedStar we offer multi-channel solutions, usually based…

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People don’t buy what you do, they buy why you do it. – The Online Selling Secret You Never Knew

People don’t buy what you do, they buy why you do it.~Simon Sinek, Startwithwhy.com One of the biggest secrets to selling your products or services online is to remember the above quote and more importantly put it into practice. What we are talking about here is writing a great product description or an enticing service page, which engages a user enough for them to move…

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‘Just Do It’ – Quit Your Dilly Dallying

It’s now about 6 years since I first read “Screw It, Let’s Do It” by Richard Branson. It’s like a number of autobiographies I’ve read, very empowering – its a story which gives you the drive to know you can achieve. Earlier this year I read “Jab, Jab, Jab” by Gary Vaynerchuck – another empowering book. For a while I’ve listened to the “smart passive…

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