What’s In A Logo? Exploring the World of Logos

Logo’s are often the most iconic part of any brand, sometimes shape within a logo once seen is something you just have to tell your friends about (the arrow in the FedEx logo or the bear in the Toblerone logo). A logo can be instantly recognisable, think about Apple and CocaCola … there aren’t many folks in the world who couldn’t describe how those two…

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What Google Search Looked Like for Users in 2014

2014 was a year of the Winter Olympics, World Cup, Ebola, Conchita, Rosetta, the Ice Bucket Challenge, Robin Williams, Flappy Birds, the Selfie, the iPhone 6 and the Scottish Independence Referendum – or at least that is according to the Google Trends Guide of 2014. But what else did people around the globe search for in 2014? Here’s a quick run down.

Coffee Christmas Gifts for Geeks

I love coffee, if you’ve read my subscription coffee reviews that won’t be a surprise. Indeed, I even have written up individual posts for those I love most such as BrownBear, Kopi Coffee and The Coffee Roasters. And through the reviews many of you have purchased a subscription or a one-off bag, or even just used the link to get a Free Bag of Kopi…

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Failing a 30 Day Challenge – Why I Failed

I am usually quite good at completing my 30 day challenges, it can be painful but I get there – sometimes I stick with the change others I don’t. Today, I am here to admit failure to complete a challenge of writing 30 articles across 30 days, the 30 Day Blogging Challenge. To help understand why I failed and actually why it was a success that…

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SEO Trends for 2015

Nothing says “it’s December” like the flurry of prediction posts for the forthcoming year, it happens in every industry – and SEO and Digital Marketing is no different so lets get to it… what do I think will be a trend in 2015? Mobile Will Become King of the Web Many websites are already on the cusp of 50% mobile and tablet traffic through their website…

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How to Set Real Goals for Your Website

Most of the people I work with when asked what their digital marketing (or seo) goals are will say “get high google rankings” … and whilst a goal it really isn’t a real goal. And whilst we are talking about goals which are a load of bull: driving traffic, building page rank, number of retweets and volume of facebook likes – are all tripe. Ok,…

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World Aids Day 2015 – Please Join In

Tomorrow is World AIDS Day, Dec 1st, it is held each year and is an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died. World AIDS Day was the first ever global health day and the first one was held in 1988. Around 100,000 are currently living with HIV…

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