Back Link Building – Top 7 Tips To Maintain Content And Quality

In the true sense, and not just from the SEO point of view, to know a company’s strength in terms of virtual presence, it is the back links that do the talking.
Linking Between Websites that Lasts Forever


Although in an ideal situation, everything should be organic – purely based on the slow and steady growth of your website’s popularity, but in reality one needs to leverage the opportunity to the optimal level. There is no harm in projecting your brand in such a manner that it works best to enhance your presence and increase back linking. This, in other words, shall be termed as your Link Building strategy.

So, besides factors like:

1. Basic awareness of market, norms, and practices
2. Analysis of competitor strategy
3. Regular analysis of your strategy

– There are other major sections that are very important.

Broadly Speaking – The Linked Content And The Quality Of Back Links.

The Linked Content is the content to which the back links are pointed at. Things to keep in mind are:

1. You Must Vary Your Anchor Text

Which are the terms that the user is using to search for information on the internet? On a more professional note, is your keyword target correct? As professionals, it’s important to keep this information in mind. The anchor text is what links your content to other pages and plays an important role in building your back link network. So, look for the right terms and ink to them; don’t just link to one anchor text.

2. You Must Not Vary Your Anchor Text Too Much

Taking it further form the above point, be careful not over do the number of keywords that can link to. Over linking to a varied number of anchor texts can lead to a dilution of your efforts in a way that you don’t appear on top SERPs for any of the keywords that you’re targeting. Hence, depending on your needs, targeting a limited but focused set of anchor texts is the best approach.

Also, some strategists suggest, after the business grows, one can begin to increase the number of keywords and make such strategic changes.

3. Create Great Quality Content Which Gets Good Organic Support Too

And the most important, create content that people would love to read and share. The social media networks are on their high and this is the best time to get people to be your brand ambassadors! As long as you give them great content, they’ll go ahead and do that; in an entirely organic manner.

Good quality content pulls a lot of backlink simply based on its nature!

The Quality If Back Links

After content comes the quality of the links that come to your site.
What are the sources of links? Authenticity? Value?

4. Don’t build too many No-Follow links

The problem here is as evident in the title. The bots read ‘Nofollow’ as no recommendation; which means they turn a blind eye to the mention. What’s the point of connecting like this? You might have a 1001 such associations and still no ranking on SERP because they do not count in the web rankings.

5. Good Links

This is simply the relevant links. The links that add value to your content and that have a significant presence.

6. Bad Neighborhoods – Keep Away

Porn sites, spam sites, illegal drugs, websites with pirated content – if they are linking to you, there’s a problem.

The search engines are very smart. They view these sites as ‘bad neighborhoods’ or zones; the fact that bad zones are linking to you is not a good sign. Your website will also be categorized as one with in appropriate content. Site penalization is possible. So, try not to fall into the trap.

7. Avoid Paid Links

Firstly, this isn’t a right practice. And secondly, the link quality suffers beating the very purpose for which the linking has been done.

You might end up being associated to irrelevant sites; at the end of the day, it’s not just numbers, it’s also quality that matters.

8 Comments on “Back Link Building – Top 7 Tips To Maintain Content And Quality”

  1. A good read.


    Regarding point #4, I personally think nofollow links are
    extremely important. Yes, they might not directly get your website up the SERPs.
    But if done correctly, they can give your site some exposure to highly targeted
    people in your niche. Design websites and build links for people, not for
    Google. Your quality on-site content should take care of the rest.

    1. Very Good point Sam!I think Divya will be back to answer this point.

      My view is the same … no follows are good for exposure through websites, such as technorati or other big blogs where they use no follows but the link and exposure is still good. Also there is nothing to say Google or Bing etc won’t just ignore such a command in the future. Building nofollows can be good.

  2. “Porn sites, spam sites, illegal drugs, websites with pirated content – if they are linking to you, there’s a problem.”
    I have noticed that I get visitors from some porn / adult sites as well as from some .ru sites which are not related to my site contents, however I never ever placed any link on those sites. I wonder how come these happens? I visit those pages from where I get links by checking cPanel, but I have noticed there is no links at all but I still get visitors from those. So I blocked some IPs. Not sure whther I have done right.

    1. You’ve not done right or wrong, it will make little difference. I would say be careful those websites are likely full of malware so don’t click them too often. My advice would be to leave them be, if they are worth something then good but if they are worthless or the link doesn’t exist it won’t be seen by search engines or users anyway.
      in terms of sites that do link to you as long as it’s a link and it’s not from a site you wouldnt want linking to you then fine. The likelyhood is though that if its coming from one of the above sites or from a scraper site you will want rid, in most cases the web admin wont reply so just report it to google as spam and show your content as the original. (At which point its helpful if you are using canconical tags)

  3.  Get backlinks from .edu and .gov sites. Such sites are seen as high priority in the eyes of Google. For example, assuming that 2 websites have the same page rank but one is a .com and the other is either a .edu site or a .gov site. Google will place more importance for a backlink from such sites as compared to a .com. You can get such links by either looking for pages like that, or you may want to go to and pay for that service to be done for you.

  4. Spy on your competition. If you want to know how to create backlinks to your website, you need to be able to spy on your competition. Find out what sites your competition are getting backlinks from and create backlinks from those pages too. All you have to do is go to the Yahoo Site Explorer Majestic SEO and type in the exact URL of the site you want to spy on and you will find out which sites your competition are getting links from.

  5. A point that cannot be stressed enough is the importance of quality content to a website.  Well-written and relevant content is perhaps the most valuable SEO tool that there is, but as with all good search engine optimization techniques, it benefits the user of the website most of all.  A website which is a great industry resource for information rather than merely sales-speak is much more likely to be seen by search engines as a site worthy of their attention.  A high ratio of text to images, flash or JavaScript helps to ensure that search engines can decipher a web page’s subject matter easily and having a website which is rich in useful information for users will mean that visitors are much more likely to stay on a site for longer and return to it again.

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