Marketing is a crucial part of any business, playing a vital role in offline green small businesses. The easiest and most cost effective way to market your business is by using online media and tools, which can be promoted to a global audience. More importantly, electronic online marketing does not impact the environment so it makes sense for green businesses. There are many ways to approach online marketing. The following ideas should get you started.
Website Ideas for Your Offline Green Small Business
On your website, consider listing the names of the organizations that you belong to, altruistic ways that you contribute to the community, and fundraisers you participate in. Also include upcoming events and promotional specials.
Make sure your site allows for online shopping and e-commerce. Find a professional e-commerce web hosting solution to help. WordPress is one of the best platforms because e-commerce can capture leads using contact forms and plug-ins.
Keep in Touch with Email Blasts
Email is one of the best ways to stay in touch with your customers, and email makes sense for green small businesses because it has zero impact on the environment. Create an interesting newsletter with information that your audience may want to know about; this can be weekly, monthly, or quarterly. Provide compelling, relevant content with sharp graphics.
Within the newsletter, include promotions and coupons or even a sweepstakes. Keep your customers and potential customers engaged while making sure they don’t forget about your products or services.
Consider Using Blogrolls
Blogrolls, which are based on personal preference and can be updated any time, are lists of links to blogs used by particular bloggers. The reason blogrolls are used is to generate traffic to the sites listed. Generally, once a blogger adds a link to your blog, it is correct etiquette to do the same for their blog in return. List all the companies you do business with and would like to promote, especially within the green industry.
Social Networking Ideas
If you use Facebook and/or Twitter to market your business, consider having custom price tags made that contain this information. Receipts should always contain the URL of your business. Ask customers to go to your website to fill out a survey for a discount on their next purchase or simply offer them a discount the next time around to promote return business.
Keeping Up the Image Online
Make sure that you’re reflecting your offline image on your online website. If you’re working in WordPress or Drupal, there’s some nice green wordpres themes you can check out.
Green Stimulus (For WordPress)
Download – Demo
Fields 2009 (For Drupal)
When it comes to advertising, you have to go where the people are and the people are online.
Have more ideas? Leave a comment and let us know how you promote your business online.
Guest post by @elysateek
Elysabeth Teeko is fairly new to the blogging world- she’s highly interested in technology and business, and considers herself the Betty Crocker of the internet. She also has a soft spot for anything home-design related and is quite the homebody.