SEO Guide for Images & Photography 2016

It’s been two years since we updated our SEO Guide for Photographers and the use of images on websites. Today, we are launching our latest version of the guide – which is available to download for free.
NB: If you’ve already downloaded the guide before, we’ll have sent you a copy of the updated guide.

What is in this SEO Guide?

There are a large number of SEO articles on the web about optimising websites in general. Very few focus on what is important to you, Photographers & Website Owners.

This SEO Guide covers soley the optimsation of images… it includes:

  1. File Naming Protocols & Why This Is Important
  2. Keyword Targeting in Textual Content for Images and Photos
  3. Which Image Format Should You Be Using
  4. File Size Reduction for SEO
  5. External Loading of Photos for SEO

[slideshare id=iORpiZpduO7D99&w=595&h=485&fb=0&mw=0&mh=0&style=border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;&sc=no]

Download Your Free Guide Here.

5 Comments on “SEO Guide for Images & Photography 2016”

  1. Hi Andy, and thanks for another great guide.
    On my WP Site looking at the images In the media library I have spaces for Title / Caption / Alt Text / Description . Once I loaded onto a page I can then edit an addtional box called Image Title Attribute. Do the additional text areas have any S.E.O. Weight at all or am I just wasting my time filling them all in?



    1. Hi David,
      The title tag is pretty much obsolete, it never carried any SEO weight really and was primarily used for screen readers and internet browsers but most browsers now don’t really support it anyway. So there isn’t really much point using it, although duplicating your alt text into it will alleviate any worries you may have.

      The other thing that points to it’s not being of concern is that the latest draft and update to HTML5 shows that the title tag isn’t actually recognized within the structures of HTML now and has been removed as it was so badly supported. You can read about it here (though its a fairly long technical read)

      The interest part of the new HTML draft is that the ALT text is now much more significant… here is the important bit:
      If you do NOT have ALT text on an image, it is presumed to be purely decorative – if you DO have ALT text it is presumed to be part of the content, is likely to be given presidence in rendering and in most browsers generally.

      Hope that helps.

      1. Thanks Andy, so would the Image ‘caption’ and ‘description’ areas be the same, fill in if I want, but of no real S.E.O. value?

        1. The caption is generally put out on a site by the theme under each image, it adds to the context of the image and is quite useful for SEO in that respect. The description is very much an optional entity.

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