Getting links from other websites and directories is relatively easy. Or so you would think given that if you do a search in Google for links to a website (links:http://andykinsey.com) you will normally see hundreds if not thousands of results. But are these links really doing a website any favours? Are they really helping the search ranking of a website or particular web page? Answer….. No.
So, now I hear you ask the inevitable question “Andy, I thought getting links helps though?”
Well yes it does, but the links have to be relevant to your site. If you have a technology site/blog linked from a website about cats there is no real reference or weight as for the reasoning (most the time). However if you have created the site this doesn’t mean that you shouldn’t include your link in the footer! However, if you have a link from another site that is about technology then it will carry more weight in the rankings. Add to this that search engines will only give you ranking / authority if another meaningful and related site does. So getting a million links at a rank of 0 will mean nothing to 3 or 4 of rank 7 or above…. seems odd? Well no not really, this is to stop link farming and also to stop the larger mini-webs (read more about mini webs here (see below)). However this isn’t to say that links from smaller sites are a waste of time, indeed it is sometimes these sites which deliver more traffic.
So what are Mini Webs?
Honestly there are several variations some more effective than others, and some totally black hat! So be careful, is all I will say. Mini Webs are in essence a series of microsites, this means they are smaller sites which have content and are part of a larger site or series of sites. Getting a mini web to work is easier said than done. You need to make smaller websites which have relative content to your site, but NOT duplicate! It needs to have its own value, after a few months you should have a search ranking of some kind (or a web authority and belief from a search engine that you have longevity). It is at this point you link to your site, don’t just delete the micro site because one day it may become larger and more popular than the large site you originally wanted traffic to go. Make sure your link is place prominently and is surrounded by relative wording and that your link isn’t just a www.andykinsey.com style but rather “SEO Blog” (use keywords from your site if possible!).
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